GoodNightLeads | Independent Dealer Lead Recovery
Independent Dealer Lead Recovery

Your old list
is not dead.
It is just cold.

Your CRM is full of names that went quiet. Some of them still want a truck. We sort the pile, map what is workable, and run the outreach when you are ready.

The Product

Every file sorts
into three piles.
That is the whole job.

TEXT
Dated. Your store. Permission on file.

These get a timed sequence from your number. Not a blast — a drip over days. When someone replies, you get a short list. The days of texting two thousand people at 9am on a Tuesday are gone. This is not that.

EMAIL
Your people. No text permission.

We can still reach them. Slower cadence. Quieter touch. Still gets replies. Still goes in the monthly report. Still counts as working what you own.

PARK
No date. No source. Said stop. Junk.

We do not touch these. We tell you why they are parked. Most files park 50–60%. That is not failure. That is the system working. You were never supposed to text those people. Now you know.

The board shows you what you own, what is workable, and why the rest is parked. That is the free audit. Outreach runs when you are on the pipe — not before.
Free Audit — No Outreach Yet.

How the free
audit works.

The audit is a map. The pipe is the work. Free gets you the map.
STEP 01
You send
the export.

Excel, Frazer, CDK dump, whatever the CRM spit out. Ugly is fine. Duplicates are fine. We have seen worse.

STEP 02
We send back
the board.

Text pile. Email pile. Park pile. You see the count in each before we touch a name. You approve. Then we go.

STEP 03
You get
the board.

Text pile. Email pile. Park pile — with a plain-English reason for each parked name. You can see exactly what is workable before anything goes out.

STEP 04
You decide
what is next.

You have the map. If you want to move, the pipe starts and we run it. No invoice for the audit. No machine built before you are a customer.

The thing nobody
says out loud.

01
You already paid for these people.

Web form. Walk-in. Phone call. Marketplace chat. You own those names. They are sitting in a spreadsheet collecting nothing.

02
Your salesperson followed up once.

Maybe twice if they remembered. Then the name went cold and the spreadsheet got a little bigger.

03
You are buying new leads while the old ones rot.

New internet leads cost real money. The names in your CRM are already yours. Running both without ever touching the old pile is lighting half of it on fire.

04
A blast-the-whole-list vendor will get you in trouble.

TCPA fines are real. Burning a good cell number is real. Sorting first is not optional. Most vendors skip it. We do not.

05
You do not have time to sort 2,000 rows.

And you should not have to. That is not where your hour is most valuable. That is why we exist.

06
Walk-ins still land on a sticky note.

Next year that name is in the attic with the rest of them. We tag new leads as they come in so the pile stays clean going forward.

If two extra units move off a dead list in a month, the month is paid for — and then some. We do not promise ten extra cars. We promise you will know what was legal to touch, what we sent, who answered, and what your floor did with it.

What we will
not do.

This section matters more than the features list.

  • We will not text the whole pile. If it is not textable, it does not get a text. Your number is worth more than a blast. We sort first because we have to.
  • We will not AI-call the parked names. Parked means parked. No robocalls. No voice drops. If a name is in the park pile, it does not hear from us. Full stop.
  • We will not desk your deals. We hand you the raised hand. Your closer takes it from there. Price, trade, terms — that is your floor, not ours.
  • We will not vanish after a website. We have seen what that looks like. You get a monthly report and a real person to call. Month one and month fourteen.
  • We will not take a bought list. Third-party purchased names are not your people. We do not text strangers on your behalf. Send those leads somewhere else.

So who does what.

GoodNightLeads
We handle the list.
  • Sort the file: text ⁄ email ⁄ park
  • Run the text sequence on textable names
  • Run the email drip on email-eligible names
  • Weekly list of who replied — you call them
  • Weekly and monthly reports of every touch
  • Tag new leads as they land (walk-in & web form)
  • Keep the pile from going dead again
Your Floor
You handle the car.
  • Answer when someone says they are ready
  • Price the unit
  • Take the trade
  • Close the deal
  • Keep the gross
Your closer should be selling the truck, not digging through 2024 Marketplace names. That is the division.

Free gets you
the X-ray.
Paid is the treatment.

Free Audit
The X-ray.
Free. No outreach. No card.

You send the file. We sort it. You get the board — a map of every name in your database, which pile it lands in, and why the rest is parked. Nothing goes out to your list. No campaign to approve. No machine to build before you are a customer.

  • Full sort: text ⁄ email ⁄ park — with counts
  • Plain-English reason for every parked name
  • Exact number of workable names you have right now
  • No outreach. No list touched. No invoice.
Send the File
Pipe
The treatment.
$398 / mo — Cancel anytime.

Sign within 7 days of your audit: no setup fee.
After 7 days: $249 setup, then $398 / mo.

This is where TEXT and EMAIL actually go out. Once you have seen the board and want to move, the pipe starts. We text the textable names, run the email drip on the rest, tag new leads as they land, and report back on a schedule that does not require your input to run.

  • Text sequence runs on your textable names
  • Email drip runs on email-eligible names
  • Weekly list of who replied — you call them
  • Monthly report of every touch, every month
  • New leads tagged as they come in
  • Walk-in form + website form included
$398 a month. No setup fee if you sign within 7 days of the audit. After that, $249 to start. No contract. Cancel anytime.
Optional — The Attic: 12–24 month names, email-first, one-time. If you want to run the back shelf, we can do that as a separate job.
Clear Pricing

What you get
at each level.

Free Audit
$0

The X-ray. Know exactly what is in the file before you spend a dollar or touch a single name.

What we deliver
  • File sorted into text ⁄ email ⁄ park
  • Board delivered with exact counts per pile
  • Plain-English reason why each name is parked
  • Total workable names you have right now
  • Text sequences
  • Email drip
  • Weekly reply list
  • Monthly report
  • New lead tagging
  • Walk-in ⁄ web form
Send the File
Pipe — Monthly
$398 / mo
Sign within 7 days of your audit: no setup fee.
After 7 days: $249 setup, then $398 / mo.

The treatment. This is where TEXT and EMAIL actually go out. Runs on its own. You take the calls when someone raises their hand.

What we deliver
  • Everything in the free audit
  • Text sequences on all textable names
  • Email drip on all email-eligible names
  • Weekly list of who replied — you call them
  • Monthly report of every touch sent
  • New leads tagged as they land
  • Walk-in form & website form included
  • No contract — cancel anytime
Book a Walkthrough
$398 a month. No contract. Cancel anytime. Start within 7 days of your audit and there is no setup fee. After that it is $249 to start. Either way, the audit is free and the report shows up on schedule every month — even quiet ones.

What the monthly
report looks like.

Numbers are made up but believable. One page. Looks like a shop printout, not a Stripe dashboard.

Monthly Report • September 2026
Dealer
[Your Lot Name]
Period
Sep 1 – Sep 30, 2026
File Summary
Total names received1,840
→ Text-eligible240
→ Email-eligible410
→ Parked (do not touch)1,190

Touches Sent
Text messages sent618
Emails sent820
Total touches this month1,438

Replies & Hand-Offs
Total replies received11
Handed to your floor4
Floor notes received back2
Opt-outs ⁄ stop requests3

New Leads Tagged This Month
Walk-in form14
Website form14
Added to pipe28
Notes:
— 3 names marked Do Not Contact. Removed from all lists.
— 1 number carrier-blocked. Logged and removed.
— Remaining text-eligible pool: 176  •  Remaining email pool: 301.
— Next month: drip continues on remaining eligible names.
GoodNightLeads • goodnightleads.com Confidential — dealer use only

For independents.
Not groups.

If you have a BDC manager and CDK, we are probably not your fit. If the owner still answers Marketplace at 8pm, you are exactly who we built this for.

Small lot. One or two salespeople. You know every car on the lot by sight. Facebook Marketplace and a spreadsheet. Good. This is for you.

Vendors built you a website and vanished. A BDC quoted you four thousand a month to call people who did not answer. We are not that.

We are suspicious of "AI" too. The sorter and the sequences run in software. The pitch is leftover demand, not a robot receptionist. You stay in charge of every car that leaves the lot. Nobody named Vera is calling your customers.

Plain answers.

No. Send whatever you have. We sort it. Ugly files are fine. Duplicates are fine. You do not need to clean it first — that is our job.
No. We text and email. When someone replies and raises their hand, you get their name and what they said. You make the call. We do not sit on your phones.
Then we told you the truth. Most files park 50–60%. That is not failure — that is the system working. You were never legally supposed to text those names. Now you have it in writing.
You still get the board. You will know what was in the file, what was workable, and what was parked — and why. The audit has value on its own. Outreach happens in the pipe, not the audit, so there is no campaign to measure.
The sorter and the sequences run in software. The pitch is leftover demand, not a robot receptionist. We do not have an AI employee. Nobody named Vera is calling your customers. The person who handles your account is a real person you can call.
That is exactly why the park pile exists. We do not text what we cannot defend. Sorting first is not a courtesy — it is the law. A vendor who skips that step is handing you the liability. We are not doing that.
No. We do not work purchased lists. We work names that came from your store — web form, walk-in, phone, Marketplace. Those are your people. A bought list is strangers.
Start here

Send the ugly
spreadsheet.

Excel, Frazer, whatever the CRM dumped. We will sort it, send back the board, and tell you exactly what is workable. Free. No outreach until you say go.

Name, lot, city, and roughly how many names. That is all we need to start.

Tell us about
the file.

We do not need the file yet. Give us the basics so we know if we are a fit.

We do not work purchased lists. If the file is a mix — some yours, some bought — send it anyway. We will sort it and park the names we cannot defend. You still get the board.

No file upload here. We will send you a secure drop link after this. Takes about two minutes.